In this article, we explore how flexible packaging production machines are reshaping the entire European industry – and why Polish technology could become the new standard.
Flexible Packaging Production Machines – Is This the End of Compromise in the Industry?
Just a few years ago, investing in a packaging production machine meant choosing between scale and flexibility. But in 2025, that logic is obsolete. A new generation of machines is emerging – ones that adapt to the manufacturer, not the other way around. All signs point to a future where Europe’s packaging industry enters the era of adaptive production lines, capable of fast changeovers, short runs, and product personalization.
Packaging Industry in Europe -Between Flexibility and Scale
Why Is the Packaging Market Changing?
Europe’s packaging market continues to grow – but customer expectations are evolving even faster. Buyers demand tailor-made packaging: product-specific, eco-conscious, and ready to respond to marketing changes. According to McKinsey, 71% of FMCG companies report increased demand for short-run packaging over the past two years.
Packaging as a Competitive Advantage
Not long ago, packaging was seen as a cost. Today, it’s a sales and branding tool. Flexible formats, rapid prototyping, and design variety have become the new standard for companies that want to stand out on the shelf.
The Pressure to Diversify Production
Customers increasingly expect low-volume runs, personalized boxes, and sustainable formats. That shift demands a new mindset: production lines must be agile, fast, and compact – while still remaining profitable.
FACHPACK 2025 - Global Launch of a New Machine From Poland
Zemat and Boxmat – Who’s Behind the Solution?
Zemat Technology Group is a Polish company known for its advanced industrial solutions. For years, it has developed the Boxmat brand, focused on on-demand corrugated box production. In September 2025, Zemat will unveil its newest machine at the FACHPACK trade fair in Nuremberg.
Why Launch at FACHPACK?
FACHPACK is one of Europe’s most important packaging industry events. It brings together suppliers, users, and thought leaders. It's the perfect stage for the debut of a breakthrough machine – one that redefines how we think about packaging production.
“This Is Not Just Another Machine” – What’s Really Changing?
Leaks suggest that the new Boxmat machine is fully modular, capable of operating in multiple modes, and suitable for both custom orders and mass production. As a Zemat spokesperson explains:
“We adapt to the client. The machine doesn’t dictate the process – you choose what and how you want to produce.”
Machines That Don’t Decide for You -A New Design Philosophy
From Standard Runs to Made-to-Order Production
Manufacturers no longer want to adapt to machines. They want machines that adapt to changing orders, materials, and schedules. That’s why reconfigurable systems – changeable in hours, not days – are gaining traction.
Technical Flexibility Means Business Independence
Flexibility isn't just convenience – it's a strategic advantage. It allows producers to serve smaller clients, shorten delivery times, and boost margins. There's no longer a trade-off between speed and quality.
Automation That Empowers Rather Than Restricts
Modern flexible machines offer automated systems that don’t require extra operators. This increases efficiency while lowering fixed costs. Even better – you're no longer limited to just one packaging format.
Polish Technology, European Market
What Role Does Poland Play in the Packaging Supply Chain?
Poland is gaining prominence in the packaging sector – not only as a packaging producer but also as an exporter of machines and know-how. Companies like Zemat prove that innovation doesn’t have to come from Germany or Italy.
Innovation From Łódź Reaching Across Europe
Zemat has long exported its solutions to Western Europe, the Middle East, and North America. The new Boxmat machine could revolutionize mid- and large-scale box plants throughout the EU.
The Role of Industry Events
Attending international trade shows like FACHPACK isn't just about promotion – it's a tool for export growth, concept validation, and building partnerships. In an era of volatile global logistics, it’s often a strategic necessity.
What’s Next for Packaging Production Machines?
Will Flexibility Become the New Standard?
All signs point to yes. The era of single-purpose machines is ending. Taking their place are modules, integrations, and smart adaptation.
Forecasts: Personalization, Automation, Sustainability
The industry is moving toward maximum personalization and automation, while still maintaining cost-effectiveness and a low carbon footprint. The new generation of machines meets all these demands simultaneously.
Expert Commentary
Experts unanimously emphasize that modern machines should not only boost efficiency but also enable rapid adaptation to changing market demands.
The Future Is Yours to Shape
You no longer have to choose between scale and flexibility. The new machines choose with you. In a market shaped by rising competition and shifting expectations, the manufacturer should be at the center. And technology? It’s there to support – not to limit.
