Understanding the EU Packaging and Packaging Waste Directive
The EU Packaging Directive (94/62/EC), established in 1994, regulates packaging and packaging waste across member states. The directive's purpose is to reduce the impact of packaging waste on the environment by setting certain requirements for packaging design, production, and disposal. Its key objectives include preventing packaging waste, promoting the reuse and recycling of packaging, and ensuring a high level of environmental protection.
Recently, the EU Commission proposed a new Packaging and Packaging Waste Directive. The proposal is part of the broader European Green Deal and Circular Economy Action Plan, both of which aim to create a greener, more sustainable future by minimizing waste and promoting a circular economy.
Key Changes in the New Proposal
The new PPWD proposal presents several significant changes that e-commerce businesses should be aware of:
Recyclability: The directive proposes that all packaging must be designed to be recyclable by 2030. This means e-commerce businesses will need to use packaging that can be recycled within the EU's waste management systems.
Extended Producer Responsibility (EPR): Under the proposed directive, producers will be responsible for the entire lifecycle of their packaging. This includes the collection and treatment of packaging waste and financial responsibility for these processes. Businesses selling products online to EU customers will need to comply with these requirements.
Deposit Return Schemes: The directive proposes the establishment of Deposit Return Schemes for single-use beverage containers. While this may not affect all e-commerce businesses, those selling beverages to EU customers will need to comply.